Project Information


Souvenir Official is a fashion label that creates opinion-wear. In respone to Brexit and as a call to action they launched EUnify, a collection of garments showing a broken circle of stars symbollising the current political climate and the state of the European Union. Since then they released several projects showing their ethical beliefs and that fashion can be more than mindless escapism. In late 2021 they asked us to reimagine their identity, redesigning all physical assets and creating a custom typeface that is being used across the brand.

Souvenir Official2022
Art DirectionTeam
Michael ClasenSabrina Baumann

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